Moove Branding and Merchandise

Brand Design, Graphic Design, Website Development

Moove, a mobility fintech startup providing flexible car ownership to mobility entrepreneurs across Africa launched over 18 months ago, making it Uber’s exclusive vehicle financing and vehicle supply partner in sub-Saharan Africa. Our task was to creatively tell the story, and create a brand name and visual identity that will deliver homegrown stories that would buttress the mission and vision of the Moove brand for Africa.

My Role

As a key contributor to Moove’s global expansion, I played a multifaceted role in elevating the brand’s digital presence and visual identity. My accomplishments include:

Crafting a compelling website: I designed and developed the Moove.io website including the recruitment HR recruitment website, creating an engaging platform that attracts top talent from around the world.

Elevating brand consistency: I expanded Moove’s brand merchandise to include a comprehensive brand guide, eye-catching fliers, and social media posters, ensuring a unified visual identity across all touchpoints.

Amplifying communication channels: I designed and set up multiple newsletter templates for internal and external stakeholders, facilitating seamless communication and further solidifying Moove’s reputation as a global leader.