ArtSplit – An Ode to Mastery
Brand Design, Graphic Design, Website Development
I played a key role in launching ArtSplit’s inaugural physical auction, “MOCONA,” in Lagos, Nigeria, featuring 5 prominent Nigerian contemporary artists. My task was to create a unique identity for the event and auction series, which resulted in “MOCONA” – a brand that fuses art, tech, and consumer experience to promote African Art. The maiden event was a success, and MOCONA has since expanded to two other African cities, solidifying its position as a major player in the African Art scene.
My Role
My comprehensive role encompassed:
-
Developing a visually stunning website to showcase the auction and its featured artists
-
Designing an informative brochure to highlight the event’s details and auction mechanism
-
Crafting a cohesive event branding strategy to create an immersive experience
-
Capturing the essence of the event through expert photography
Tools Used
